Business

Conveying your products and services in a way that your prospects understand is CRITICAL for your success. When I say “understand”, I don’t just mean logically. I mean at a deep emotional level. A level that inspires buying decisions. In case you haven’t noticed, in the modern age, almost all services have already been commoditized. So the power belongs to your prospects who quickly and easily compare you with your competitors online, before making a buying decision. So if you don’t convey your offering powerfully, you lose sales, regardless of whether you are the best fit to help that prospect.   How Do You Convey Your Service In A Way That Inspires Buying Decisions? The key is to know your prospect. A timeless sales and marketing adage states that if you can articulate your prospect’s problems better than they can themselves, they will naturally assume you have the solution. But this isn’t just a sales “trick”. If you’ve really taken the time to understand your prospects at a deep level – then you should authentically understand how to provide them the most possible value. Your service will be specifically designed for their needs in every way possible. And if you have that much passion and enthusiasm to help your prospects – your cheaper competitors simply won’t be able to compete. When you are communicating your service in a way that conveys a deep understanding of your prospect, every prospect you meet will feel an EMOTIONAL connection with your brand.   Frame Your Offering In A Way That Speaks To The Problems and Desires of your prospect At Yellow Shutter Productions, we use a set of techniques and formulas to create super-effective marketing videos. We craft strategic video scripts for our clients. Above all, we are always thinking about our customers and how we bring value to THEIR lives … Instead of focussing on ourselves and what we think is great about our products. Make no mistake, marketing is a key differentiator between average businesses and industry leaders.