Yellow Shutter Productions

6 Hybrid cameras you should be buying in this pandemic!

While people are getting stressed and demotivated because of the pandemic, some of us are taking advantage, learning, and growing in this situation. This might be the perfect chance for you to buy the camera that will benefit you for the upcoming future and at a lower price. Many camera companies are offering discounts and you can get a better deal at this time. We have made a list of the best 6 hybrid cameras that you should be buying this pandemic. Fujifilm X-T4 https://amzn.to/2N5OvpF – Buy from here Number 1 on our list is Fujifilm X-T4. The proud successor of X-t3 doesn’t have the biggest sensor or most megapixels, but when it comes to the actual photographic experience, no other camera delivers quite like the Fujifilm X-T4. The X-T4 is the first model to address virtually every complaint I’ve ever lodged, even solving one problem (the lack of stabilization in older models) that was previously thought to be impossible. Battery life has nearly doubled, the fully articulating screen is great for video, and autofocus performance is encroaching on Sony territory (that is to say, it’s really good). The newly designed shutter is whisper-quiet and can fire away at 15 frames per second, which, honestly, is more speed than any Fujifilm photographer was even asking for. Its classic design with analog-inspired control dials is married to modern features like 5-axis sensor-shift stabilization and a fully articulating monitor. It covers the gamut from street photography to video production and everything in between, and it does all of these things to a very high degree of competence. The X-T4 does carry over much of the same tech as the Fujifilm X-T3, including the 26-megapixel X-Trans sensor, X Processor 4 image processor, and 3.69-million dot electronic viewfinder. The video mode is largely the same, as well, offering 4K at up to 60 fps, but Full HD recording can now hit 240 fps compared to the X-T3’s 120 fps. That means the X-T3, which is now heavily discounted, maybe the better choice for you if you don’t need stabilization, super-speed continuous shooting, or extreme slow-motion video.   Sony A7R IV https://amzn.to/2C95WU2Buy Sony A7R IV – Buy from here  The A7R IV may have been bumped out of the top spot by the Fujifilm X-T4, but it still deserves a spot on this list. Simply put, even while it may be overkill for many photographers and situations, a full-frame sensor will easily outperform smaller APS-C sensors, like the one in the X-T4, when it comes to low-light performance and depth of field control. As the first company to produce a full-frame mirrorless camera, Sony remains the leader in this race, even as Canon, Nikon, and Panasonic have started sprinting to catch up. But what’s surprising is how much Sony managed to cram into a camera with such a compact body. The A7R IV’s sensor now boasts 61 megapixels, the highest resolution you will find short of larger, medium-format cameras. The sensor also delivers excellent dynamic range, great color, and low-noise performance at high ISOs. But megapixels aren’t everything, and Sony hasn’t forgotten this. The A7R IV has the performance to match, churning out full-resolution bursts at 10 frames per second with autofocus. Sure, the X-T4 is faster, but considering the massive bandwidth requirements of Sony’s 61-megapixel sensor, that’s very impressive. The A7R IV also uses Sony’s latest Real-Time autofocus, one of the best autofocus systems we’ve tested, certainly the best on mirrorless. It offers decent low-light sensitivity, good speed, and the best face and eye-tracking you can get. Despite all the tech inside, the camera body weighs in at just 23 ounces. The body is weather-sealed, with a control scheme that feels balanced and easy to use (although, Sony’s menu system remains a sore point), and the new battery is good for 670 exposures, which is excellent for mirrorless.   Nikon D780 https://amzn.to/3ecObkP – Buy from here The D780 isn’t just Nikon’s newest DSLR, it’s also the most refined. It replaces the incredibly popular D750 — from way back in 2014 — and uses an updated 24-megapixel sensor. It is Nikon’s first DSLR to incorporate on-chip phase-detection autofocus, a feature inherited from its mirrorless Z series that gives the D780 responsive performance in live view and video modes. The eye-detection autofocus, in particular, is very impressive. That does beg the question: Why buy the D780 when you could just get the Z 6, which is currently quite a bit cheaper? Honestly, I think most people are better off doing exactly that. Mirrorless cameras offer advantages in packaging, user-friendliness, and, at least, in this case, price. The Z 6 is a capable camera and I love the strategy Nikon is taking with its Z-series lenses. The D780, then, is more of a specialist. Many photographers still love using an optical viewfinder, and the D780’s, if nothing new, is still nice, offering 100% frame coverage and a bright pentaprism. Additionally, the larger body of a DSLR can be more comfortable when paired with certain lenses, especially longer zooms that grow too front-heavy on mirrorless cameras. Battery life is another advantage. Optical viewfinders draw very little power. Combined with efficiency improvements, the D780 can work all day long with a CIPA rating of 2,260 shots per charge. I have to imagine only a small group of people actually need that kind of long-lasting power, but it’s a welcome feature for those who do and means you can save money by not having to buy spare batteries. The higher-resolution D850 was my previous choice for best DSLR, and that’s still the better camera for some photographers, namely working pros. I think the D780 offers the best balance of features for the price, however, and its 4K video and faster live-view autofocus make it the right choice for the majority of customers. I wish Nikon had put an AF joystick on it, but oh well — you can’t win them all.   Sony A6100 https://amzn.to/2UWu7fc – Buy from here Sony’s full-frame

WHY EXPLAINING YOUR SERVICE POWERFULLY IS CRITICAL FOR YOUR SUCCESS

Conveying your products and services in a way that your prospects understand is CRITICAL for your success. When I say “understand”, I don’t just mean logically. I mean at a deep emotional level. A level that inspires buying decisions. In case you haven’t noticed, in the modern age, almost all services have already been commoditized. So the power belongs to your prospects who quickly and easily compare you with your competitors online, before making a buying decision. So if you don’t convey your offering powerfully, you lose sales, regardless of whether you are the best fit to help that prospect.   How Do You Convey Your Service In A Way That Inspires Buying Decisions? The key is to know your prospect. A timeless sales and marketing adage states that if you can articulate your prospect’s problems better than they can themselves, they will naturally assume you have the solution. But this isn’t just a sales “trick”. If you’ve really taken the time to understand your prospects at a deep level – then you should authentically understand how to provide them the most possible value. Your service will be specifically designed for their needs in every way possible. And if you have that much passion and enthusiasm to help your prospects – your cheaper competitors simply won’t be able to compete. When you are communicating your service in a way that conveys a deep understanding of your prospect, every prospect you meet will feel an EMOTIONAL connection with your brand.   Frame Your Offering In A Way That Speaks To The Problems and Desires of your prospect At Yellow Shutter Productions, we use a set of techniques and formulas to create super-effective marketing videos. We craft strategic video scripts for our clients. Above all, we are always thinking about our customers and how we bring value to THEIR lives … Instead of focussing on ourselves and what we think is great about our products. Make no mistake, marketing is a key differentiator between average businesses and industry leaders.